UVM Earth Week
Annual Campaign
The Project
UVM’s Earth Week celebrates sustainability, climate action, and our connection to the natural world. For this campaign, I developed a visual identity that felt organic—rooted in earth tones, soft curves, and a calm, cohesive color palette. The logo is a jigsaw-like image featuring strong lines and abstract shapes, merging into a composition reflective of UVM’s iconic backdrop.
I applied this system across digital and print materials, ensuring consistency while aligning with UVM’s brand standards. The result was a visually engaging, nature-inspired campaign promoting Earth Week programming.
Logo
The logo uses abstract shapes and layered landscapes to create a composition inspired by Vermont’s natural environment. Soft curves, earth tones, and bold lines work together to form a calm, organic identity for the Earth Week campaign.
Save the Date
The Save the Date introduced the Earth Week visual identity through a flexible composition designed to adapt across multiple formats. The design was applied to Instagram posts and stories, flatscreen graphics, and print materials while maintaining a cohesive visual system.
