Nordhavn Sauna Retreat
Brand Identity & Digital Concept
The Project
Nordhavn is a conceptual coastal sauna retreat inspired by Sweden’s Bohuslän coast. The brand is built around a simple ritual of heat, cold, and stillness, which guided both the visual identity and overall experience.
The design system reflects the natural environment through muted coastal tones, minimal layouts, and refined typography. Light weights, increased tracking, and generous spacing create a calm, open feel, while subtle accent colors are used sparingly to guide attention.
The result is a restrained, atmospheric identity that translates a physical place into a quiet, intentional visual experience.
The Logo
The Nordhavn wordmark is based on an elegant sans serif typeface that was refined to feel softer and more organic. Subtle curves and custom spacing create a sense of quiet movement inspired by the surrounding landscape. The edited letterforms and restrained typography reflect the brand’s calm, elevated identity.
The Inspiration
The imagery was carefully curated into two inspiration boards. One focuses on the landscape and location, while the other explores textures, materials, and natural details that informed the visual identity.
The Palette
The color palette was created by extracting tones from the imagery used in the inspiration boards, reflecting the natural landscape of Sweden’s Bohuslän coast.
The Type
The typography system was designed to feel spacious, refined, and understated. Consistent spacing, light weights, and a restrained hierarchy create an open, minimal aesthetic that reflects the calm pace and natural environment of Nordhavn.
The Application
The Nordhavn identity was applied across a series of editorial-style brand advertisements. Minimal typography and atmospheric imagery were used to emphasize the retreat’s calm, immersive experience.
The Website
The website was designed to reflect Nordhavn’s calm, minimal atmosphere through spacious layouts, restrained typography, and immersive imagery. The digital experience emphasizes simplicity and quiet luxury while allowing the visual identity to remain the focus.